ABOUT

Activewear has long been focused on 20-somethings; Cropped, scrunched, sculpted and squeezed — a youth-obsessed aesthetic that ignores what real movement looks like after fifty.

what we do

Sena makes modern, ethical performance-focused activewear created specifically for women in midlife. We craft garments that support, not compress — that move with your changing body, not against it. Every seam, fabric and silhouette is engineered for real performance, real comfort, and real confidence.

who we’re for

YOU’LL LOVE SENA IF YOU:

  • want functional, technical performance clothing

  • prefer timeless over trendy

  • don’t want to be squeezed into youth-centric styles

  • value comfort, breathability and adaptability

    choose quality over quantity

  • are reclaiming movement — whether it’s walking, tennis, yoga, reformer, or strength training

why we’re different

  • We design for women 45+ — not as an afterthought, but as our starting point.

  • We develop with function, fit, mobility and adaptiveness baked into every piece.

  • We test and photoshoot on real women, not models.

  • We don’t retouch — movement lines, shape, texture and reality are welcome here.

  • We prioritize fabric performance and longevity over fads and fast fashion.

what we stand for

1. Energy > Age
Vitality has no age. Sena celebrates movement, energy, and confidence — not milestones or numbers.

2. Transparency
From clear sizing to unretouched photos and ethical fabrics, Sena is straightforward about fit, comfort, and materials.

3. Thoughtful Design
Seasonless, customisable, and comfortable. Every seam, pocket, and panel is crafted with clever details that work with your body, not against it.

4. It’s Cool to Try
Showing up matters more than the outcome. Whether it’s a new class, a new path, or a new pace, trying is thriving — and trying is cool.